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New Post Election Poll: Equality Voters Overwhelming Backed Harris-Walz ticket; Anti-Trans Attack Ads Proved Ineffective with Broad Swath of Voters

81% of Equality Voters and 84% of LGBTQ+ Voters Backed Harris for President

Just 4% of voters named policies attacking trans people as an important issue in deciding who to support for president

 

WASHINGTON, D.C. – New polling released today by the Human Rights Campaign (HRC) — the nation’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ+) civil rights organization — shows that Equality Voters overwhelmingly backed pro-equality candidates up and down the ballot while anti-trans ads once again failed to motivate voters’ decisions at the ballot box.

“Equality Voters and LGBTQ+ voters showed up this election to vote for a brighter future, and that fight will continue, “ said Kelley Robinson, President of the Human Rights Campaign. “While the results of this election are deeply disappointing, this polling shows that strong majorities of Americans want elected officials to protect LGBTQ+ people from discrimination and to stay out of the health care of trans people. It also confirms that once again, anti-trans attacks were not a motivating issue for voters–all they do is sow hate and division toward a community that just wants to be their authentic selves.”

Top findings from the poll, conducted by Greenberg Quinlan Rosner Research, include:

Equality and LGTBQ+ Voters delivered huge margins to Democrats at every level of the ballot.

The poll finds that 81% of Equality Voters backed Kamala Harris, a number that mirrors the Democratic support in 2022 and the Biden support in 2020. Similarly, LGBTQ+ voters, who made up 8% of the electorate according to exit polls, backed Harris over Trump by a 84-14 margin, a number comparable to her support in the Black community. 

Similarly high margins were found in battleground states that kept Democratic Senate candidate competitive:

  • Arizona: Equality Voters backed Democrats by a 92 to 7 margin
  • Michigan: Equality Voters backed Democrats by a 78 to 19 margin
  • Pennsylvania: Equality Voters backed Democrats by a 80 to 17 percent margin
  • Wisconsin: Equality Voters backed Democrats by a 75-24 margin

Equality Voters, who made up 34% of the electorate, are a geographically diverse, multiracial, and multigenerational voting bloc who are united by the advancement of LGBTQ+ equality. These voters are younger, more racially diverse, and more female than the general electorate.

Like in previous elections, MAGA’s attacks on transgender people failed to move voters.

This election cycle, MAGA politicians spent more than $150 million on heinous, hateful ads attacking the trans community, despite a long history of failure and extensive research showing these ads fail to move voters. This new poll confirms the ineffectiveness of these attacks.

Nationally, 64% of voters recall seeing an anti-trans attack ad against Kamala Harris. But just 4%—dead last on this list— identify opposing surgeries for trans people and trans kids’ participation in sports as issues motivating them to vote. (This aligns with research Gallup found in September). In fact, when asked directly which candidate ”represents your views on transgender people,” voters pick Harris (52 to 40 percent).

Backing up this new data are results we saw across the country where pro-equality candidates and referendums won despite an onslaught of anti-trans attacks, including Sarah McBride, who will become our nation’s first ever openly transgender member of Congress, U.S Sen. Tammy Baldwin, who won a third term from Wisconsinites, and pro-reproductive freedom ballot referendums like Proposition 1 in New York.

While the attacks were once again ineffective from a political perspective, they caused tremendous harm to the transgender community already at high risk of mental health struggles and violent attacks.

Voters Believe LGBTQ+ People Should be Protected from Discrimination and that Politicians Shouldn’t Interfere with Health Care for Trans People

A 60% majority support a federal law that would make it illegal to deny services to LGBTQ+ people and would ban discrimination in employment and housing; this majority includes 57% of the non-college voters that played such an outsized role in Trump’s election. An even stronger 73% majority (60% among Republicans) argue the government should not interfere with the health care transgender people receive.

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